Comfort, Privacy & Mutual Respect: Exactly How Siren is Humanizing Online Dating


The small variation: Socially progressed Siren is actually changing the matchmaking app room featuring its comprehensive mindset, relatable Question throughout the day, and customizable confidentiality features. On Siren, it’s exactly about connecting you with great people through genuine discussion — perhaps not addicting and mindless swiping. Compared to that conclusion, they will have produced an enjoyable and safe planet where you could be your genuine self and leave intimate chemistry with a match unfold in a organic method — exactly like it could occur in individual.


Along with their streamlined interfaces, enjoyable attributes, and hand-held formats, dating apps have transformed just how men and women date. Even though this indicates much less difficult than in the past to fulfill a person unique, the functions of swiping and taste or loathing people considering images features practically produced matchmaking a casino game — and produced a disconnect one of the individuals playing it.

If you wish to combine the genuine convenience of an internet dating software while the sense of linking with some body in actuality, absolutely Siren — a unique on-line platform that eliminates the “buying individuals” model a great many other matchmaking apps have actually adopted.

As a result of its Question of the Day matching system, Siren sets up the context for speaking about interesting subject areas (like bucket number items and philosophical concerns) and pairs individuals through those authentic and interesting discussions. This way, real characters is generally disclosed normally — exactly as they will in-person.

For more from the determination behind Siren, the special attributes, as well as the women-led group behind the software, we talked with Co-Founder and CEO Susie Lee.

A Pro-People attitude: Siren Was Created With everybody else in Mind

Siren was actually established by two ladies with a feminist viewpoint — Susie and her Co-Founder/COO/CMO Katrina Hess — which both wished an online dating application that has been made up of shared respect, privacy, and convenience as top concerns.

Having gone through some awful relationship experiences via some other dating applications, Susie and Katrina noticed they weren’t actually built with women and their particular desires and needs at heart. And the unfavorable character of swiping left and right on individuals was actually demeaning and failed to help form quality contacts, specifically for females.

“i simply thought this quick feeling that, as a female, I found myself objectified. The swipe-to-reject format don’t work for me,” Susie stated. “we looked back about interactions I got before, and that I never ever met men and women through these kinds of practices.”

Despite the reality that they had never constructed an online dating app, Susie and Katrina knew they were able to make one which had not been only female-friendly, but fun and caring toward everybody.

They got their own time studying the technology space and receiving comments from buddies and experts before and during development. As well as ignored those who said males would not make use of a dating software that has been centered on ladies and offered them higher level confidentiality settings.

Siren was launched in 2014, and very quickly it was not just Susie’s and Katrina’s buddies who were using Siren. It actually was friends of friends and total complete strangers — including men — who have been utilising the app and expressing appreciation because of it. Word distribute and Siren happens to be a respected, inclusive matchmaking application since that time.

And even though Siren is pro-women, there is not an anti-men vibe to it anyway. Its proof that an online dating application created by females for women can effectively work for all of them and for guys.

Secure & Welcoming environment units an optimistic Tone for the Community

The folks at Siren have been very protective of these people, and, because designers, they understood they may set a confident tone for the entire area by putting safety measures in position and creating an inviting environment.

During some other matchmaking programs individuals might discover harassment or catfishing, that’s not ever been your situation for anyone on Siren, while the step on the Siren team is the reason for this.

“Since we founded, we have now had zero reports of harassing communications,” Susie said. “credibility and people being able to feel just like you can find genuine people on the other side is absolutely crucial that you you. We were truly cautious about growing town with a particular sort of reputation.”

Susie included that she and her group think folks are basically good which if they’re provided a secure, friendly planet, they’re going to be nice and honest together.

“We can provide you with these icebreakers and they approaches to be more prone and a tad bit more genuine, and that is how people can hook up,” she said.

Siren’s Mantra: “create visitors much less unusual to every Other”

aided by the social networking a lot of us make use of, like Twitter, the bond is built in together with the men and women we stick to and who follow you, thus interacting is actually easy. Siren’s conversation-style system replicates that for internet dating, helping you start those communications without any awkwardness.

“when you are coping with an overall stranger for the online dating sites area, there are plenty of reservation how a great deal you trust this individual, specially because some web sites are really complicated and have now many artificial pages,” Susie mentioned. “My personal mantra that I always inform my group, and additionally they’ve actually embodied this, will be assist ‘make complete strangers much less peculiar together.'”

On-Site & Off-Site Benefits Create a Well-Rounded relationship Experience

With their particular matching feature, top-quality security system, and unique occasions, Siren provides singles an unique, safe, and well-rounded internet dating experience from beginning to end.

Get acquainted with fits in a distinctive Method With Siren’s Question regarding the Day

While Siren does offer the classic popular features of online dating (such as messaging and blocking features), their concern during the day is the element which makes them stand out from other online dating applications by far the most.

With enjoyable questions like “should you decide may have accessibility a billboard, what can you want it to say?” you can end up being your self and progress to know someone on a more real level. You can seek out matches predicated on their unique answers to those concerns also by your preferred conditions like get older, gender, and location.

With this standard of interaction, you never want to increase qualities just like your income or physical appearance to appear more appealing to other people.

Numerous pic Settings Helps Eliminate Superficiality

Siren also has a unique way of photographs. There is the substitute for maintain your photos blurred and just visible to your own connections, you can also keep your pictures visually noticeable to everybody else.

“to really make it comfy and not harmful to people to be able to navigate their unique pro and personal everyday lives, we enable everybody else to regulate their unique image visibility,” Susie mentioned.

Unlike the typical internet dating app, users cannot deliver each other pictures, that was deliberate whenever Susie and Katrina developed the app. She mentioned this encourages users supply each other their own telephone numbers and go the bond traditional — and shields people from getting undesirable photos.

Without matter which image alternative you choose, the great thing is actually Siren’s concern during the day — and people’ responses — enables you to relate to folks on a deeper degree than just seems.

Carefully relate genuinely to other individuals because of Siren’s Privacy Controls

Another large component of Siren is actually safety, especially in regards to preventing scammers. Everybody else just who subscribes must devote their unique phone number and enter the activation rule they get via text, which guarantees people aren’t producing several accounts.

Users can also prevent and are accountable to the Siren staff additional people that are acting wrongly or abusing the application’s terms and conditions.

Reduced Activities produce Offline & provide brand-new Date Ideas

Besides producing a cushty and secure on-line location for individuals to be which they really are and going for a unique method to begin talks, Siren is also using alternative by holding offsite events. Susie stated these may end up being a fantastic alternative to the usual coffee time, that may often find yourself sensation like a business meeting or appointment.

“i believe meeting this way supplies a much more important hookup. We are combining with local companies and companies provide the users bonuses and discounts to spots like museums, lectures, and film festivals,” she said.

Also those who have currently found some one on Siren stay when it comes to occasions because they’ve be an integral part of that society today might locate fairly easily brand new day some ideas. While these events are just being presented in Seattle, Siren has plans to increase with other metropolitan areas shortly.

A varied User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her protective nature), the Siren group consists of CTO David Golightly together with expert advisers such as Lisa rock (Co-Founder of siteHer) and Gayle Karen teenage (CTCO at Wikimedia).

While they all manage crucial facets of the firm (from marketing to support service to graphics design to development), they also place users initially regardless the job accessible.

And with an application created by two females of color — exceedingly unusual within the tech industry — Susie and Katrina wanted to entice a user base that is equally diverse once the business is actually.

Siren’s individual base isn’t just like your typical matchmaking app market — which tends to mainly be heterosexual males, more youthful singles, and people searching for dirty hookups. The sex ratio on Siren leans somewhat more female (55percent to 45percent), and a majority of users tend to be over 30 and looking for a meaningful day or commitment.

“we are gearing more mature, and that I think it’s been excellent for us,” Susie mentioned.

Exactly what Siren in addition really does well is actually include all types of folks, specifically those from inside the LGBTQ area. A fresh part of Siren that has been particularly important toward group is actually a “non-binary” gender choice for individuals once they fill out their profile.

Susie along with her team understand that sex and sexuality aren’t set in rock for some people, and even though terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” are a good idea, they may be able be also restrictive.

“we should help you find the person you are considering, however do not have to declare or place yourself in a box,” Susie said. “That gender fluidity is essential for people to embrace.”

Last Thoughts

Whether we are referring to their own invention, inclusion, or realness, Siren is bringing the matchmaking software room to the next level out of every angle.

Even though they are going to add more useful features and expand the reach of the events in the near future, the long-term focus will still be developing dependable connections with their users and taking a stand to the people who attempt to destroy the ability for everybody.

“If you would like end up being an arsehole, there are numerous places to do it, but do not take action right here,” Susie said. “As we size, we want to preserve this idea that reputation and count on matter, and it is the loyal purpose working in regards to our area everyday. We have been here attempting to offer men and women a fighting chance to alleviate loneliness in order to find an actual physical hookup.”